AURIA ESTHER

A cozy scene with a white knit blanket, a cup, and cookies, overlaid with the text 'Aurora Esther Crafts & Goods' in elegant script and bold font.

Auria Esther is a talented artisan of crochet and craft goods. Auria puts her heart and soul into every aspect of her craft.

Her brand stays true to its passion of crafting everything by hand and with love. With a warm color palette and whimsical typography, her brand is both comforting, inviting, and nostalgic.

PROJECT DETAILS:

CUSTOM BRANDING

Logo for Aurora Esther Crafts & Goods featuring a gold oval with 'Aurora Esther' at the top, 'Crafts & Goods' at the bottom, and stylized initials 'A' and 'E' in the center.
Gold cursive text that says 'A' and 'C' on a black background.

DESIGNED WITH PURPOSE

We created custom secondary logo marks for Auria to use on her small labels that she knitted into the crafts. Having professionally branded labels will give Auria Esther's crafts & goods a unique and distinctive appearance that will catch the eye of potential customers.

A cozy scene with a white knitted blanket, a cup of tea, a plate of cookies, a smartphone, and a closed book, overlaid with the text "Aurica Esther Crafts & Goods."
Chart titled 'Brand Colors & Color Psychology' displaying five color swatches with hex codes and associated psychological meanings. From left to right: Cotton - #FBF9F6, Calm Stone - #DADACE, Warm Gold - #B38C17, Tea Rose - #EED4CB, Natural Linen - #
Collage of handmade crafts and children. Top left: knitted bag with pom-pom straps. Center top: crocheted cow plush toy. Top right: group of crocheted sea animals. Middle right: crocheted green dinosaur plush toy. Bottom left: three children wearing
Sample typography style guide with various font styles and sizes, including headings, subheadings, body copy, and example text.

let's work together!

let's work together!

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